Helena K.

Professional background

7 years proven high-level work experience in web-based companies including over 5 years experience in online marketing, 4 of those in the web analytics/optimisation field and 6 years client relationship management experience. In depth knowledge of web analytics, online consumer behaviour, usability, conversion management, multivariate and A/B testing methodologies, segmentation and content targeting. Proven track record of improving website revenue by optimising online conversion rates across several different industries including: retail, travel, financial services, IT service providers, media/publishing companies, property websites, amongst others.

Areas of Expertise

User Experience, UX, Marketing, Business Model Evaluation